The studio
A film is never a product of a single dimension, especially in the case of design films, which represent a more complex form of artistic expression. It requires not only deep design expertise but also a mastery of audiovisual language. Therefore, interdisciplinary collaboration is a necessity within our team.
A National Class 1 Registered Architect in China and a CG artist with 20 years of architectural design experience. Despite his active involvement in frontline design and numerous completed projects, Lee firmly believes that visualization, particularly architectural films, is another form of existence for architects to express their design concepts. He holds steadfast to the idea that the moment a design is conceived is when it is at its most flawless.
Director and CG artist with over 20 years of experience in film directing, and a former professor of photography at the Luxun Academy of Fine Arts. Yung deeply believes that the perfect fusion of the third art (painting) and the seventh art (film) can create visual experiences that transcend time. His works strive to infuse deep humanistic values and unique cinematic storytelling into the design, achieving an emotional resonance with the audience.
CG artist with 15 years of experience in architectural visualization. Deng is passionate about transforming abstract design concepts into realistic visual representations, relishing the process of bringing out the full potential of a design. He excels in using intricate lighting and material techniques to imbue architectural films with a distinct sense of realism and emotional impact.
CG artist, programmer, and visual effects animator. As a young, emerging artist, Tao firmly believes in the positive impact that new technologies can have on artistic expression. He continually explores and learns about new technologies, establishing iRULER's unique and efficient workflow. His goal is to seamlessly integrate cutting-edge technology with artistic creation, pushing the boundaries of architectural films.
Landscape designer and CG artist with over 10 years of experience in landscape design. Hao places great importance on the details of environmental design, particularly in the visualization of plants, paving, and furniture—elements that, although secondary in the scene, are indispensable. Through meticulous landscape visualization, he creates lifelike and vibrant settings for architectural films.
An architect merging 10+ years of design insight with advanced computational & visual storytelling skills. Proficient in parametric design, she applies this expertise to generate innovative forms and craft compelling cinematic journeys through architecture for iRULER, embodying our cross-disciplinary approach to design communication.
Project manager and AI trainer. Fluent in both English and Japanese, Elsa excels in managing complex projects, ensuring effective communication and coordination to capture every detail accurately. In addition, she serves as iRULER's AI technology expert, responsible for training and implementing AI models, driving the team's progress in intelligent workflows, and infusing every architectural film with cutting-edge technological foresight.
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